If you thought keeping up with the latest trends was difficult, keeping up with coaching trends is a completely different matter. For some reason, I feel like the aesthetic of sneakers is changing faster than any other footwear. Between the decline and fall in popularity of specific styles and different silhouettes coming to the fore, it feels like the moment you decide on a sneaker trend, there’s another batch of fresh styles waiting in the wings to tempt you. So it’s good that you’re here.
At Who What Wear, we want to give you the resources you need to identify what “trends” work for you, rather than falling into the pattern of blindly following them. Between the hours I spend every day on social media analyzing outfits and the mornings I reserve for summarizing all market movements, everything you see in the Who What Wear story is the result of a day’s worth of distillation; only what is good reaches us.
This brings me to the topic of sneaker colors. Recently, we’ve seen brands explore life beyond the typical white sneaker like they’ve never done before, and fashion people are certainly enjoying styling the different options on offer. In fact, I’d go so far as to say that I see more bright or colorful (there’s a difference!) sneakers on social media than I see white pairs these days. Below I’ve rounded up the six shades I kept coming across. From an option that I know minimalists will love, to an intense alternative that I know will rule the summer. Scroll on to see the sneaker color trends that will be popular in 2024.
6 TRAINER-COLOR TRENDS THAT WILL TAKE OVER IN 2024
1. GREEN
Style Notes: Maybe that’s the case since Bottega revamped Kelly Green, this particular shade continues to make the rounds in the fashion world as an accent shade worth keeping an eye out for. From spring bright shades to deeply contrasting khakis, now seems like an especially good time to embrace a fresh shade.
Buy with the trend
ORIGINAL ADIDAS
Gazelle Indoor suede sneakers with leather trim
NEW BALANCE
610 sneakers in suede and mesh
TO TALK
Chuck Taylor All Star 70 high top canvas shoes
2. BLACK
Style Notes: As classic as white sneakers, but arguably more striking, black shoes are proving to be the latest choice of fashion coaches. Look for styles with a hint of white or ecru for a subtle accent, or opt for an all-black pair for a minimalist look.
Buy with the trend
ORIGINAL ADIDAS
Samba OG leather sneakers with a suede finish
A new balance
New Balance 327 shoes in black
SALMON
Acs Pro advanced mesh sneakers with a rubber finish
3. SILVER
Style Notes: The search for silver clothing is currently skyrocketing, with trousers and skirts proving interesting. However, this dwarfs the query for Silver Coach, which is growing 300% on Google. With the ability to make any outfit more up-to-date, this trainer trend will continue well into the summer.
Buy with the trend
M&S collection
Lace-up, metal sports shoes
CHLOÉ
Nama sneakers in embroidered leather and recycled mesh
4. RED
Style Notes: Probably the biggest color trend of last year, so it’s no wonder that chilli red is also taking over sports shoes. Adidas Sambas sneakers are hard to find, but red is one of the most sought-after shades. More massive models of sports shoes also dominate, lower the tone by choosing a white style with saffron sparkles.
Buy with the trend
Nike
Dunk Low “bacon” sneakers.
ORIGINAL ADIDAS
Gazelle Indoor suede sneakers with leather trim
Autry
Medalist sneakers with suede panels
5. BROWN
Style Notes: Retro 70s sneakers are having a moment, which means brown is also on top when it comes to trends. Look for suede pairs that really connect with the aesthetic of this specific style.
Buy with the trend
Adidas SL72 sneakers
Adidas Sl 72
GOVERNMENT
Owen Runner satin, suede and leather sneakers
salmon
Salomon Elixr Activ Gtx sneakers
6. YELLOW
Style Notes: Thanks to Onitsuka Tiger, whose Mexico 66 sneakers started gaining popularity at the beginning of the year, yellow is one of the hottest color trends. The brand has just restocked this iconic style, but for now, there are plenty of yellow sneaker options on the market. Pick what you want.
Buy with the trend
VEJA
Rio Branco sneakers with leather trim, suede and Alveomesh mesh
Onitsuka tiger
Mexico 66 coaches
LOEWE
+ on Cloudventure recycled canvas and mesh sneakers